Palma is gearing up for a special December with the 'Palma Per Tú' campaign, an innovative initiative offering Balearic Islands residents exclusive advantages throughout the city. This pioneering project provides discounts of up to 20% on accommodation, alongside numerous benefits in gastronomy, leisure activities, and mobility, aiming to strengthen the emotional connection between islanders and their principal city. The scheme, running from December 9 to 23, represents an unprecedented joint effort between the City Council and various private sectors to stimulate urban activity during the low season.
The 'Palma Per Tú' campaign emerges as a comprehensive strategy to revitalise urban life during the weeks leading up to Christmas, traditionally a quieter period for tourism. For the first time, hotels, shops, restaurants, transport companies, and the municipal administration have united to offer Balearic residents a complete and attractive experience.
Interested residents can access a 20% discount at participating urban hotels by making reservations directly through establishment websites and entering the promotional code APALMA25.
Comprehensive details about promotions and participating businesses will be available on the official platform palmapertu.com from November 21. The campaign organisers highlighted on Wednesday that this initiative represents their first major collaborative project, designed to activate the city during low season and strengthen residents' connection with Palma.
Beyond hotel discounts, the initiative encompasses a broad range of experiences. For instance, El Corte Inglés will contribute with special gastronomic offerings in their gourmet section and valuable promotional support.
Additionally, trade associations Afedeco and Pimeco will enhance the offer by distributing 2-for-1 vouchers for various attractions and coupons for enjoying a hot beverage with an ensaimada at the new Christmas market in Sa Feixina, creating a festive and welcoming atmosphere.
Tangible benefits for islanders
The essence of 'Palma Per Tú' lies in its capacity to offer tangible and attractive incentives to Balearic Islands residents. The 20% discount at urban hotels not only facilitates accommodation but also invites islanders to rediscover Palma from a different perspective, perhaps as tourists in their own land.
This benefit is complemented by a series of advantages in gastronomy, leisure, and mobility, designed to ensure a comprehensive and memorable experience. The ease of access to these offers, through a specific code and centralised web platform, underscores the organisers' commitment to user convenience.
Economic impact and seasonal balance
The campaign, active during two crucial weeks in December, aims to generate significant economic impact and encourage local consumption during a strategic period for retailers. Beyond immediate discounts, 'Palma Per Tú' aspires to establish Palma as an attractive destination during winter months, breaking the seasonal tourism pattern.