Mallorca is stepping firmly into the digital age, with three pioneering hotel projects that harness technology to boost sustainability, enhance guest experiences, and improve safety. Spearheaded by the WDNA Group, the initiatives form part of the Recovery, Transformation and Resilience Plan (PRTR), managed by the State Secretariat for Tourism through SEGITTUR and co-funded by the European Union’s Next Generation funds.
Capricho & Spa in Capdepera, Villa Miel in Cala Millor, and Lago Garden in Cala Ratjada are all taking part, united by one common feature: the integration of the entropy© platform. This system monitors consumption, processes, and potential risks in real time, allowing hotels to anticipate operational needs and keep pace with evolving industry standards.
Tomeu Guiscafré, CEO of WDNA’s Internet of Things division, says hotel digitalisation has two main priorities. The first is sustainability, with a particular focus on water—a vital and often scarce resource on islands like Mallorca. “It’s not just about measuring how much water enters the hotel, but understanding precisely how it’s used,” he explains. “Technology allows us to track water use in pools, spas, rooms and gardens, and to detect leaks early. This data makes energy-saving measures more effective and ensures compliance is properly monitored.”
Guiscafré adds that the information is invaluable for technical teams, who can use it to detect problems quickly, control storage tanks automatically, and manage critical processes. “Digitalising water is a step towards a more efficient, environmentally responsible hotel model,” he says.
The second priority is the digital management of other key resources. “We monitor electricity use across kitchens, pool equipment and other areas, enabling highly tailored energy-efficiency plans. We also track waste, sorting paper, plastic, glass and organic matter to evaluate the impact of policies such as reducing plastic use,” he explains.
The technology also extends to guest experience. “We can monitor indoor air quality and combine it with weather data to provide personalised recommendations,” says Guiscafré. “It’s about making stays more comfortable and adaptive, with technology acting as an invisible ally rather than a gimmick.”
Safety forms the third pillar of digitalisation. AI-powered camera systems and occupancy-monitoring tools allow hotels to respond to risks and adjust staff presence in communal areas or pools without compromising guest comfort. “For example, we can deploy lifeguards more efficiently during peak periods, improving both safety and operational efficiency,” he notes.
Hotel Initiatives
Each hotel has tailored a specific project. Capricho & Spa is leading Smart-Eco, focusing on sustainable water, energy and waste management while involving guests in reducing environmental impact.
Villa Miel has launched the Smart-Eco Room concept, combining comfort with automated efficiency. Systems adjust usage, provide transparent information to guests, and optimise resources. The project is supported by both digital and on-site communications to guide and educate visitors.
Lago Garden is rolling out SEC-SMART, which digitises safety through sensors, video analytics, and geolocation. The system allows immediate response protocols without disturbing guest comfort.
Despite their different approaches, all three projects showcase the potential of “last-mile” digitalisation in Mallorca’s tourism sector. “Digitalisation isn’t just modernisation,” says Guiscafré. “It’s a strategic tool to meet the sustainability, competitiveness and trust challenges of tomorrow’s tourism.”